As the crowd counted down from five in unison, Fox smashed the button, sending a giant purple laser beam into the night sky above Golden 1 Center. Take a look: .@vivek and @swipathefox light the ...

As a tech guy, having four lasers beaming into outer space is kind of cool.” TheSacramento Kings’ laser beam signaling a win shines into the sky after their 153-121 rout over the Brooklyn Nets ...

CHRIS NOVIELLI, A DESIGNER WITH NEW SALT LASER, SAYS THEY WERE RESPONSIBLE. NOW, THE COMPANY DESIGNED THE FAMOUS BEAM. THE KINGS USE. THEY WERE AT BEAL’S POINT AT THE LAKE LAST NIGHT ...

the Beam. The purple laser shooting out of Golden 1 Center marks every Kings victory with a beacon piercing downtown Sacramento’s night sky. The Beam has become the unofficial mascot of the ...