Researchers told me that such gendered toy marketing shapes how kids play—and what they learn. Across the roughly eight hours of content we watched together—all of it Nickelodeon programs ...

“Kids play with toys, construction trucks, and firetrucks all the time, so climbing in an actual one of the vehicles that they’re used to playing with is just exciting for them and brings ...

They weren't only there to see the fish and sea animals, but many kids came with their toy dump trucks in hand ... vehicles and toys that they play with in real life just adds to the excitement." ...