To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

Under Tim Cook’s leadership, Apple has been upping its focus on teaching kids to program — thanks to events such as its free “Hour of Code” classes at Apple Stores around the world. But Apple’s been ...