Kentucky government officials announced that the slogan "Kentucky: Unbridled Spirit" has been chosen as the state's new brand. The slogan will be used in the state's future advertising, marketing ...

It has evolved from appearing on hats and bumper stickers to national advertisements during last year's Kentucky Derby. This past summer, the state's "Unbridled Spirit ... them to incorporate the ...

Kentucky drivers getting new license plates for their cars will receive tags with the state's new "Unbridled Spirit" logo starting Aug. 1, bringing an end to the slogan "It's that friendly." The new ...

The proposed slogan has a certain redneck swagger, unlike the considerably more demure "Kentucky — Unbridled Spirit," which has been the state's tagline since 2005.

A couple of advertising professionals want to spruce up their home state's image by ditching the slogan Unbridled Spirit for a new one: Kentucky Kicks Ass. The new slogan has garnered fans as far ...

That smiling sun on Kentucky ... the “Unbridled Spirit” tags beginning Jan. 1. The new plates will have a small outline of Kentucky in the center. Mr. Smiley even irritated some state ...