We are witnessing this phenomenon again with the Juventus rebrand; not only because it’s one of the most-revered historical clubs on the planet but also because of the boldness of the redesign.

Premier League redesign: new logo to take on NFL and NBA "We need to define not only a sense of belonging to something, but also to define Juventus's style, which can relate to certain targets ...

Juventus are far from the first club to redesign their badge ... The Serie A giants unveiled their new logo earlier this week, with the words 'Black and white and more' emblazoned on walls ...

The wide-ranging pitch featured a slick reworking of the Juventus logo as a simple ... risk angering longstanding supporters, the radical redesign chimed with their desire to extend the club's ...

here's a look at some of the sport's most controversial rebrands – from the minimal redesign of Juventus' logo to Red Bull's creation of RB Leipzig. Leeds United Football Club was forced to ...