“FORTY YEARS AGO, graphic arts were a form ... when any 10-year-old with a computer can design custom letterhead, Mr. Bierut said, “if Google changes its logo, everyone is expected to have ...

how does that new logo stack up? Well, graphic design experts who spoke with Billboard all echoed similar sentiments: It doesn’t really do much to propel the streaming radio service forward.

The rise of social media disrupted that dynamic, exposing graphic-design decisions to broader public scrutiny. The shift was starkly illustrated in 2010, when the Gap introduced a new logo.