For those unfamiliar, Jose Cuervo is the world's largest tequila ... As for Tradicional Blanco specifically, the silver tequila is the original recipe for tequila created over 250 years ago.

Tequila Wars' tells story of José Cuervo and Mexico's oldest, most iconic tequila brand What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in ...

Who hasn't heard of José Cuervo? The brand is ubiquitous. But the man? Few know his story. In Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, award-winning journalist Ted ...

TEQUILA WARS: José Cuervo and the Bloody Struggle for the Spirit of Mexico, by Ted Genoways As far as personal branding goes, getting name-checked in multiple chart-topping singles isn’t a bad ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.