Noe, 50, who is assuming the role as Jim Beam’s distiller, became choked with emotion when he saw his portrait next to that ... million cases of its signature white-and-black label bourbons ...

Freddie saw we had some older Jim Beam because we weren’t pulling out as much four-year-old [for White Label], so he said let’s take [Black] up to seven years and put an age statement back on ...

The James B. Beam Distilling Co. is not just home to Jim Beam White Label, of course. Other beloved whiskey brands are produced there as well, like Old Overholt, Booker’s, Baker’s, Basil ...

It also suggests the potential difficult faced by a “middle child” brand such as Jim Beam Black, which has always been an extra-aged version of the company’s 4-year-old, white label flagship.

The expansion will be used to produce two mainstays — Jim Beam white and black label bourbons — and will mostly support expected sales growth overseas, especially in European and Asian markets ...

Jim Beam has announced that it is set to launch its first national TV ad as part on a £9m investment. Maxxium UK has revealed that the ad campaign will run for four weeks. The ten second ad will ...

Beam Distilling Co. in Clermont, KY, home of Jim Beam White Label among many other familiar names. Knob Creek has become a favorite of bartenders and whiskey drinkers since its launch over 30 ...

The standard Jim Beam White variant reported sales of 11,000 cases, while the more premium black variant logged sales of 1,350 cases in 2013. Kumar said that India was an exciting emerging market ...