At Jim Beam, they call the wood-trapped bourbon – and there's a surprisingly large amount in there – the devil's cut. I suppose it could also be called a sour point with Kentucky accountants.

For this expression, that “devil’s cut” is a six-year-old Jim Beam that’s batched and proofed down to a sultry 90-proof before bottling. Nose: A hint of that toasted oak comes through on ...

One uber-macho product recently released is Jim Beam Devil’s Cut, which is made by agitating the six-year-old bourbon left behind in the wood, called “sweating” the barrels, which produces a ...

Created by independent Sydney-based agency The Works, the TV spot focuses on the process behind making Devil's Cut. The 30-second spot ... brand director, bourbon, Beam Global Australia.

That's called the "Devil's cut." You see where this is going, right? A few years ago, Jim Beam innovated the process of whiskey making to include that bit of rich and rare liquid to produce a bold ...

Support product innovation Jim Beam Devil’s Cut is a unique bourbon extracted from deep within the barrel wood. Because of its higher proof and intensity of flavor, Devil’s Cut was positioned ...

and Jim Beam Devil's Cut in the brand's portfolio. A new flavored series offers something for everyone with expressions including Honey, Apple, Peach, and Orange. Jim Beam Black is the first such ...

Jim Beam Bourbon, the world's No. 1 bourbon, continues to outpace the industry, filling its 15 millionth barrel of bourbon since the end of Prohibition. The milestone barrel - a first for Kentucky ...