Goodby goes over his “Rules For Creative Vandalism,” where he recalls egging a house at night as a kid and being excited to see it in the daylight. “That’s kind of what advertising is ...

Jeff Goodby, the co-founder and co-chairman of Goodby, Silverstein & Partners, bases his creative process in the tradition of “vandalism ... the things we do in advertising,” he said.

More than one in three people in advertising (37%) has low morale, and 60% say their morale is lower now than a year ago, according to Jeff Goodby of ... "Like vandalism, good advertising is ...

If advertising has a ... need look no further than No. 2 of Goodby’s Rules for Creative Vandalism. “Part of your job is to not do your job: If you, like Jeff, are a writer, you’re going ...

Saturn spokesman Mike Gardner said yesterday he would not confirm the Advertising Age report, made in its online edition. Jeff Goodby of Goodby Silverstein said he could not comment.