Jayson Tatum's Superman campaign, a collaboration with DC Studios, launched amidst the NBA playoffs, featuring a docuseries-style promo. The timing coincided with the Celtics' Game 2 loss to the Knicks,

Celtics star Jayson Tatum shouldered the blame for his struggles over the first two games of the team's playoff series with the New York Knicks and vowed improvement.

Following a devastating loss to the New York Knicks in Game 2, Jayson Tatum blamed himself for the current trajectory of the series. According to Tatum, he has not been playing up to his standards, and the fault is his own that the Boston Celtics are currently in a two-game hole.