Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. We delve into why ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan ...

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately.

Japan. The organic powder can be mixed with hot water to make tea or milk for a latte and it comes in a tin that can make up to 30 cups. This matcha powder also contains adaptogens, mushrooms and ...

Last year, two of Japan’s largest tea companies, Ippodo and Marukyu Koyamaen, announced purchase limits on matcha products for the first time ever, due to the rising demand across the globe.

Dr Navjot Kaur, senior dietician at Livasa Hospital, Khanna, says, “Unlike regular green tea, where leaves are steeped and ...

PARU Tea has evolved from a trendy matcha destination into a space dedicated ... It really goes into the principle of Japanese tea ceremony. 'Ichigo ichie' is one chance, one meeting.

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.