And it urged people with unhealthy drinking habits to “reconsider ... closing public spaces and reducing business hours for restaurants. Izakayas – Japan’s version of a pub or tavern ...

In the summer of 2022, Japan launched a business contest to get young people to drink more booze, combatting a declining alcohol industry. The Sake Viva! contest is organized by Japan’s ...

It's taking an unorthodox approach to try to get young Japanese adults to drink more, in an online contest dubbed Sake Viva! The project asks young people to submit business plans to lure a new ...

The Japanese tax agency has announced a national “business contest” that seeks to promote alcohol-drinking in its younger demographic, called “Sake Viva!” The campaign is described by the ...

But in Japan, they have a habit of going ... assistance such as childcare payments. These marathon drinking sessions serve to encourage business relations with colleagues and clients, often ...

Japanese drink titan Suntory is hoping to debut its ... Get a brief on the top business stories of the week, plus CEO interviews, market updates, tech and money news that matters to you.

Low-alcohol drinks are gaining ground in the Japanese market, with makers increasingly targeting those who usually steer clear of alcohol. Amid increasing concern about the health impact of high ...

It's taking an unorthodox approach to try to get young Japanese adults to drink more, in an online contest dubbed Sake Viva! The project asks young people to submit business plans to lure a new ...