The Japanese government has launched a contest to find new ways to encourage young people to drink more alcohol following a drop in sales tax attributed to pandemic restrictions.

People in Japan aren't drinking as much as they used to, so the country is hosting a business contest to boost booze sales, especially among young people. The Sake Viva! contest, organized by the ...

Nights out drinking can often end badly. But in Japan, they have a habit of going spectacularly wrong for government employees – who on at least two occasions have lost sensitive personal data ...

Japan's National Tax Agency is hoping to boost alcohol consumption among young people after the coronavirus pandemic hit the restaurant and nightlife industry.

The Japanese tax agency has announced a national “business contest” that seeks to promote alcohol-drinking in its younger demographic, called “ Sake Viva!” ...

One week before the Opening Ceremony, the 19-year-old captain of Japan's women's gymnastics team has been sent home after she admitted to underage smoking and drinking.

The Japanese government has launched a campaign to lure more young people into drinking alcohol so the debt-ridden country can reap tax revenue from liquor sales, according to reports.

August 18, 2022 Japan Wants Young Adults to Drink More Alcohol. Here’s Why. The country is holding a contest in which 20- and 30-year-olds come up with business plans to encourage more drinking.

Younger Japanese people, in common with many others of their generation elsewhere in the world, drink less heavily than their forebears and increasingly do not drink at all.

Governments are watching lucrative alcohol tax revenues dry up, as people drink less. In Japan, a plan to counter that trend is running into controversy.

Nights out drinking can often end badly. But in Japan, they have a habit of going spectacularly wrong for government employees – who on at least two occasions have lost sensitive personal data ...