Jaguar, the 90-year-old sports car brand operated under parent company Jaguar Land Rover (JLR), has plans to “completely ...

Jaguar shakes up the luxury car world with its radical transformation to all-electric vehicles and controversial new brand ...

Could it really have killed Jaguar to keep just a little bit more of that primordial SS essence when they decided it was time ...

The Jaguar rebrand has remained controversial since the bubble gum pink Jaguar Type 00 was revealed alongside a cringeworthy new logo and advertisement campaign. The luxury sports brand has ...

British automaker Jaguar is undergoing a controversial, fashion-forward, tech-savvy rebrand as it prepares to launch its brand-new all-electric flagship vehicle for a new age. Gone are all of the ...

My fear is not that Jaguar’s rebrand has ripped up, thrown away and destroyed a legacy, but that the strategic decision to bet the house on electric is not only mistimed, but borderline reckless ...

It was necessary to rebrand and Jaguar was “absolutely committed to the big leap” it needed to take, according to managing director Rawdon Glover. Speaking at Advertising Week Europe today (2 April), ...

Should it never have been changed in the first place? Just look at the recent response to the Jaguar rebrand. All too often, a rebrand is boiled down to the lowest common denominator in both the ...