Jaguar’s recent rebranding effort, unveiled as part of its Panthera project, has not only faced widespread public criticism ...

Gone is the iconic growler badge, replaced with a lowercase sans-serif logo that seems more fitting for a high-end perfume brand than a luxury carmaker. Jaguar's latest ad campaigns, filled with c ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

A leaked letter from Jaguar’s internal design team to ... Instead of creating a unique visual identity, the team alleges, the logo leans toward a generic aesthetic, failing to embody the ...