A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s vocal diversity champion. Santino Pietrosanti, a leading Jaguar ...

The ad did not feature a car throughout its entire 30-second run. Jaguar defended the company's recent rebrand amid the backlash. "Our brand relaunch for Jaguar is a bold and imaginative ...

The Jaguar rebrand has remained controversial since ... While this massive pivot initially caused a lot of backlash from the car community, it seems that some have come around to the Jaguar ...

My fear is not that Jaguar’s rebrand has ripped up, thrown away and destroyed a legacy, but that the strategic decision to bet the house on electric is not only mistimed, but borderline reckless ...

It was necessary to rebrand and Jaguar was “absolutely committed to the big leap” it needed to take, according to managing director Rawdon Glover. Speaking at Advertising Week Europe today (2 April), ...

Should it never have been changed in the first place? Just look at the recent response to the Jaguar rebrand. All too often, a rebrand is boiled down to the lowest common denominator in both the ...

The owner of a D.C. pizzeria faced backlash from locals ... for its pro-family message after Jaguar set off a social media firestorm with its new "woke" rebrand.

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