Jaguar has a new brand identity. This includes a new logo and several design elements ... that combines the letters “j” and “r” in a circle. The latter “is a code for expression and ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Other changes to Jaguar’s branding include a redesigned pouncing cat logo, called the “Leaper,” and a new monogram that incorporates the “J” and “R” in the brand name. Car and Driver ...

Jaguar’s transformation to a high-end luxury brand has started to take shape, with the company revealing its new logos and styling details. The artwork for the relaunched brand comes ahead of a ...