Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess where we’ve come from, but don’t be harnessed by it,” he wrote.

Called the Type 00, 0 for zero emissions and 0 for a reset or restart, the concept car ... brand design elements playout. The Device Mark (Jaguar lettering over strike through pattern) is used ...

Nowadays, when you think of Jaguar, you think of the ... if Burberry did away with the checkered pattern. People wouldn’t get it.” A: “We design cars around one thing,” he said.