One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

In fact, this week the Type 00 rocked up in Paris (during Paris Fashion Week of course, because this is the new JaGUar) and ...

Remember when Jaguar blew up the internet when it decided to rebrand? Sure, it feels like it was years ago, but really, it's only been three months since Jag's new ads threw people who had never ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

Their job is to maintain the design integrity and come up with something that meets all of the current stipulations for a ...

While the GT car will ride on the new dedicated Jaguar Electric Architecture, Glover confirmed it will share its electric motors and battery with other JLR models. "Economically, there’s no way ...

The concept’s unusual design was complemented by a strange ad campaign that made it unclear whether Jaguar was announcing a new car or its entry into the world of haute couture fashion.

Jaguar has pledged to become an all-electric automaker starting in 2025, with production of all combustion cars ceasing early in 2024. The brand has launched an all-new identity for its future as ...

Jaguar hasn't announced which vehicles will receive the efficient 2.0 turbo, but the new F-Type seems a good bet. Scroll down to read over Jaguar's press release. • Jaguar will bring to market ...

Although this isn’t an encouraging situation, Jaguar is undertaking a daring effort to reinvigorate its business for the future. Read on to see what’s new for Jaguar in 2025 and what to expect ...