Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

While the brand does not have the best reputation, especially of late, here's why I find the Jaguar F-Type to be an unsung ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Jaguar's recent rebranding campaign, unveiled alongside its controversial Type 00 concept, was designed to ... to reposition itself as a luxury EV brand, shedding its heritage image in favor ...

Although Hoornik didn’t confirm it, the comments suggest the electric Land Rover Defender will likely have to wait for JLR’s dedicated EV platform, which is expected to be released closer to the end ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

The Avinya that’s being showcased now is an evolved version of the model that was displayed by the carmaker in 2022, but the ...