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Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...
ICONIC sports car maker Lister – which has been around for some 71 years – has announced it’s pausing all of their future ...
It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...
The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.
In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...
As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...
Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.
Jaguar was one of the premier British sports brands during the 20th century, having offered some truly world-beating vehicles. These included the XK120, which was the fastest car in the world when ...
The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.
The Jaguar I-Pace is an electric SUV produced by automotive company Jaguar Land Rover under their Jaguar brand name. It was first released in 2018. We reviewed the Jaguar I-Pace in 2018 when it ...
Jaguar Land Rover has invested in a new paint system that will allow customers to choose from almost any colour they can ...