VaynerMedia will partner with Dentsu, JCPenney's media agency of record, and Mischief, the brand's creative agency of record.
About 5,000 employees will lose their jobs as a result of the closures. We visited a JCPenney in New York City to see why the company is struggling. When asked for comment JCPenney spokesperson ...
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JCPenney gets another shot at redemptionConway Gittens: I’m Conway Gittens reporting from New York City ... a piece of a U.S. consumer that’s showing signs of life.
Catalyst Brands was created in January through the combination of JCPenney and New York-based Sparc Group LLC. The deal created a retail powerhouse overseeing brands from Aéropostale to Nautica ...
As part of the tie-up, Marc Rosen, who led JCPenney, became the CEO of Catalyst Brands. The new company is headquartered at the current corporate location in North Texas with offices in New York ...
NEW YORK, March 25, 2025 /PRNewswire/ -- JCPenney, one of the nation's largest and most storied retailers, part of recently-formed Catalyst Brands, today announced the appointment of VaynerMedia ...
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