JCPenney unveiled a new lifestyle store in Hurst, Texas on November 1. This store is brand-redefining and reflects the new management’s strategy to put customers at the center of the business.

NEW YORK—Home décor is in JCPenney’s sights as the mid-market department store tries to reposition itself, expand its design aesthetic and better serve its customers, who remain loyal to the brand and ...

For a year, the nearly 100,000-square-foot building that was home to Longmont’s JC Penney department store has sat empty. That’s about to change. At Home Decor Superstore — a Texas-based ...

At Home CEO Lee Bird in the At Home store in Timber Creek Crossing shopping center last year. At Home took over a building left vacant by JCPenney ... s top home decor retailers is one of ...

A new home decor store is ... The Longmont store is company’s fourth location in Colorado and 178th nationwide. It occupies the space previously used by JCPenney. “As we strategically grow ...