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My family tried the awkward holiday photo shoot at JCPenney and loved it. The trend captured a new generation — see what it was like.boosting the JCPenney brand recognition among younger generations, but since all 357 studios in the United States are located inside JCPenney stores, there's an increase in foot traffic.
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JCPenney is trying to reinvent itself again. Will it work this time?“We can imagine opportunities like brand pop-up shops inside JCPenney stores, for example, or opportunities to take brands that have been exclusive to JCPenney, like Liz Claiborne or ...
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