At the ADWEEK House Austin Fireside Chat, interactive technology took center ... During the game, fans could scan the TV screen and access Berrios' stats, social media, and philanthropic initiatives.

ADWEEK sits down with IRCODE as they unveil a breakthrough interactive TV solution that connects content ... and real-world object—whether on a screen, in a cityscape, or inside a live event ...

Adweek X IRCODE: TV That Clicks ... and real-world object—whether on a screen, in a cityscape, or inside a live event—becomes interactive and actionable in real-time. From television and ...