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Abby was okay when it happened the first time. But when it kept on repeating with the second, third, and fourth box, she was ...
Every marketer remembers with a shudder the cautionary tale of New Coke. So when Kraft Heinz reached inside the blue box to tweak the recipe for its macaroni and cheese, it chose to whisper rather ...
The company announced Wednesday that the new name will be Kraft Mac & Cheese, marking part of its rebranding that includes an updated design to the iconic box and a fresh noodle smile. Stream NBC ...
Kraft Macaroni and Cheese is shortening its name and giving the famous blue box a makeover, the Kraft Heinz Company announced on Wednesday. Consumers can say goodbye to the (already somewhat ...