The macro/micro split is institutionalized in economics ... Science begins with the accretion of informal insights, particularly with observed regular relationships between variables that are so ...

Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers should also be looking at micro-influencers. Their authentic connections with niche audiences can ...

Product forecasting, when done strategically, allows manufacturers to anticipate market shifts, harmonize product development ...