Entrepreneur

Why Every Brand Needs an Influencer Strategy (Yes, Even Yours)

If your brand hasn’t yet embraced influencer marketing, the time is now. It’s not just a trend — it’s a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your ...
Business Insider

An M&A spree in influencer marketing is boosting the creator economy

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B2B Marketing Magazine

Influencer Marketing in B2B: Why It’s Time to Believe the Hype

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...
The Conversation

Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...