That approach has proven to pack a punch. But can you ensure brand safety with influencer marketing? In this article, we'll explore that question and provide practical tips for B2B marketers who want ...

Martha Stewart’s new documentary on Netflix takes a closer look at the homemaking icon and her unique approach to building an entertainment brand. Said to be the original influencer, the ...

When an influencer features your brand in a social media post and includes a link to your website, they generate valuable backlinks. Backlinks—links from external websites to your own—are ...

leading to the iconic Jordan brand. Today, influencer marketing has become the norm, but Jordan’s impact mirrors modern collaborations, showing how celebrity power shapes brands. More than forty ...