Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results. The post The most effective influencer campaigns are built on fit, not ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big ...

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.

Influencer marketing has become a vital part of modern brand strategy. Yet, many brands continue to falter at one of the most critical stages: choosing the right agency partner. Choosing the right ...

Influencer content outperforms traditional ads. It drives brand favorability and purchase ... By delving into consumer preferences and the elements that define successful executions, the Playbook ...

Kerr, William R., and James Palano. "Influencer-Led Brand Building: Hairitage and the McKnights." Harvard Business School Teaching Note 825-125, February 2025.