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Hair-oiling is an ancient Indian tradition that has recently become a social media trend, with almost half a million TikTok ...
A 30-year-old Indian-origin influencer is gaining popularity online for generating $4 million (approximately Rs 34 crores) in ...
Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social ...
A typical Indian wedding begins with a mehendi—a lively, pre-wedding ritual where henna is applied to guests’ hands and feet.
London entrepreneur Erim Kaur founded ByErim in 2019. The brand centers around the ancient Indian hair oiling ritual. Its signature hair growth oil, M ...
Erim Kaur, entrepreneur and influencer, made $4 million in sales after founding a hair-oil brand rooted in ancient Indian traditions. London-based Kaur has over 700,000 followers on Instagram and ...