While there's hardly anything comparable to the joy of jumping into the pool on a hot summer day, the unfortunate trade-off that comes along with it is the chlorine damage to the hair. Chlorine is an ...

Hair-oiling is an ancient Indian tradition that has recently become a social media trend, with almost half a million TikTok ...

A 30-year-old Indian-origin influencer is gaining popularity online for generating $4 million (approximately Rs 34 crores) in ...

South Indian women often use a natural face pack that's made of turmeric, curd, and gram flour. This face pack brightens the ...

Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social ...

London entrepreneur Erim Kaur founded ByErim in 2019. The brand centers around the ancient Indian hair oiling ritual. Its signature hair growth oil, M ...

A typical Indian wedding begins with a mehendi—a lively, pre-wedding ritual where henna is applied to guests’ hands and feet. This vibrant daytime event sets the tone for the rest of the wedding ...

Erim Kaur turned her heritage and personal story into ByErim, a $4M haircare brand inspired by Indian traditions. Discover ...

Erim Kaur, entrepreneur and influencer, made $4 million in sales after founding a hair-oil brand rooted in ancient Indian traditions. London-based Kaur has over 700,000 followers on Instagram and ...