For thousands of years gold has woven itself into the very fabric of Indian culture. And it’s more than a metal — it’s a symbol of prosperity, security and time-honored traditions. Be it a wedding, a ...

Aditya Birla Group's Indriya launches its first jewelry store in Lucknow, UP, aiming to cater to the diverse customer base.

In India, gold symbolizes wealth, heritage, and cultural significance. A deep-rooted connection exists between Indian women and gold jewelry, evident in Indian weddings. Gold gifting is central to ...