Genius Monkey, a leading programmatic advertising platform and meta-DSP, announced today a new integration and strategic ...

It is not uncommon for some businesses to struggle and get pushed to the brink, only to successfully pivot and enjoy a rousing comeback. Such turnarounds have happened with tech companies like Dell ...

Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems ...

Invoca, a provider of cloud-based inbound call marketing technology, announced Invoca Signal, its new voice and call analytics platform designed to analyze inbound calls and automate the next steps ...

RingCentral RingCX is out-of-the-box cloud software. It’s for companies wanting to offer the best customer services and technical support in-house; it’s ideal for companies wanting to train and ...

Downloading an eBook, clicking a call-to-action and watching a video are not tracked by default using Google Analytics, but can be tracked using events. As you add more features and functionality to ...