A marketing plan is part of a business plan, which describes all of the important aspects of a business, such as its goals, values, mission statement, budget, and strategies. Understanding ...

We recently spoke with Stone about the importance aligning Marketing to business goals through financial goal-setting and measurement. MarketingProfs: How important is it for marketers to align with ...

It contains important information such as what the current and near-future marketing initiatives will be, how they will be conducted, what their goals are, and the timetables for enacting them.

Some 60.5% of marketers say their organisation has an effectiveness skills gap - the biggest marketing skills gap cited by ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

That tangible result clearly indicates the immense potential of Marketing and Sales when they work together. Nevertheless, achieving alignment between the two teams is no small feat. The key lies in ...

• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...