Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

The President has an enormous potential impact on the stock market. A slip of the tongue can generate considerable short-term ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

By: Benjamin Nathan OtchereIn today’s interconnected global economy, tariffs have become significant tools of economic policy that influence market dynamics and trade relations.While their primary ...

New research at Lund University shows that the biological parents’ genes affect the child's insulin function and capacity to ...