New ads, mobile tour, and global outreach headline New York's new summer tourism campaign. Here's what you need to know.

She would take pictures of what fascinated her, like New York the way it used to be ... It was all done with love.” Life and death were inextricably linked in Arlene Gottfried’s work.

“If ‘I Love New York’ came about and nobody felt that New York was worth saving, it might not have worked,” says Heller. “But people loved New York and wanted it to be a better place.