Lesser-known brand ... an existing logo from the same company.” The top logos have a lot of personality, but convey very different traits. The most memorable logo types, organic and illustrative ...

Gmail will start displaying the logo in the existing avatar slot. Gmail users won’t have to do anything to see the authenticated brand logos, the company says.

Logos represent investments of time, money and creativity to produce trademarks or service marks that evoke the essence of a company's offerings and identify them to the consuming public.

Some brand logos are so recognizable that they don ... they are retaining and reinforcing relationships with existing brand fans. “And since we live in a world of head-swiveling promiscuous ...

While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all ...