I tried and tested the ILIA Beauty makeup range to see if it was worth the hype. From the Super Serum Skin Tint to The Base ...

"[They will] give you a similar payoff, a gentle radiance, rather than a highly reflective glow," she says, recommending ILIA's Super Serum Skin Tint. When it comes to applying your ...

IMO, ILIA Beauty is one of the most under-rated makeup brands going. It was founded back in 2011, but only in the last few years has it popped up on radar after launching in the UK back in 2022.