Turn your LinkedIn connections into coaching clients with a 3-day sprint. Stop random posting and generic messaging and start ...

Over the years, I’ve learned that the ideal customer profile doesn’t only mean demographics or a job title. It’s a bit more ...

When businesses lack consistency in their definition of value, they risk making uninformed decisions and hindering long-term ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...

As a memorable marketing campaign once put it, life comes at you fast. That's true in our personal lives and in B2B marketing: Product demand and ideal customer profiles can change more quickly than ...

A customer churn prediction model helps identify ... advisory fee and service models and use explainable AI to identify your ideal client profile (ICP). The insights you get from AI explanations ...