Through this exclusive partnership, Icy Hot will provide topical pain relief ... Collier is a proud user, too, telling the group: "I use the back patches a lot because my back hurts and my knees ...

For years, Icy Hot’s advertising has focused on the functionality of the therapy that it delivers via patches, balms and sprays ... When a player reaches for Icy Hot to soothe his sore back, the ...

Shaquille O’Neal could dominate a basketball game on his own, but just like he sometimes needed Kobe Bryant, it turns out he also occasionally needs a cavalry to help him treat people’s pain with Icy ...