ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

The ad opens with Des in a shopping centre conducting interviews about digital television. Spotting two ‘average’ people, he approaches Al and Monkey. They are sat on a bench resting after a busy day, ...

U.K. public service broadcaster ITV has come under fire after a job advert for a “head of generative AI innovation” went viral. The advert, which was posted on LinkedIn as well as other job sites, ...

After a big hint as to when the hit drama will return, Vera viewers now know when they'll be back to watch the final series, thanks to a very revealing new TV advert. And they don't have long to wait.

ITV had a silent ad-break during Code of Silence last night. Viewers have hailed it as “genius” and heaped praise on the broadcaster. But what exactly happened? ITV has been hailed as “genius” after ...

The ad was given the all clear by the Advertising Standards Authority as it was not in breach of any existing regulations, allowing it to be screened at 19:30 on Monday evening. Amongst those to ...

ITV saw net advertising revenue grow by 2 per cent during its last quarter, the same amount as the broadcaster's total external revenue, which reached £585m, although it has predicted an increase of ...