Screen sizes can vary in Imax theaters, so the crawl attached to the side-by-side trailer advises that “up to” 26% more action can be seen on the larger-format screen. But the dual look is ...

However, many of the retrofitted screens pale in comparison to the size of other IMAX screens. Yet movie-goers still pay the same premium, regardless of the screen size. IMAX doesn't deny the ...

Movie theaters are nicknamed "the big screen" – but that moniker might better fit IMAX given the size comparison. "I like the big screen. [IMAX] is a big, big screen, so alright, I'm getting my ...

If the hot-button issue with Imax consumers is screen size, why not put up signage outside ... According to the study, there was hardly any difference in satisfaction levels for the smaller ...

Today many IMAX screens have shrunk to a fraction of those old monsters’ size, however, offering as little as 1,103 square feet of screen real estate. That’s a serious difference. And the ...

The key differences between the two phrases used to promote the large-screen format? “Filmed for Imax” is a program for ...

Screen sizes can vary in Imax theaters, so the crawl attached to the side-by-side trailer advises that “up to” 26% more action can be seen on the larger-format screen. But the dual look is ...