These funny reviews didn’t just rate a product—they accidentally became its best advertisement. From barber shops to novels, ...

Furthermore, humor is an emotional response, and much has been written on the importance of emotional responses to advertising. But the effect of humor on communication is not so straightforward.

The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and ...

One of the biggest storylines about the Tar Heels making the tournament is that their athletic director, Bubba Cunningham, is the chairperson on the NCAA tournament selection committee. He explained ...