So, smart for Hugo Boss to combine two things they know well — tailoring and fragrance — for a new line of premium cologne that's on shelves in time for a nice-smelling new year. The idea ...

This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.” Courtesy Hugo Boss The seductive scent is touted as a mix of ...

Hugo Boss has a history ... we aren't describing Christian Grey), Boss The Scent is the brand's mainstay centrepiece and the lead character in its fragrance collection. For the campaign, Dornan ...