That’s why an attention-grabbing press release is key to getting your business noticed by major media outlets. Even if you don’t have the resources to hire a PR professional, it’s perfectly possible ...

Your press release is the basis for the article a journalist will write, or for a TV or radio segment the journalist will broadcast. A press release is not a marketing tool or an advertisement.

I write about digital marketing topics, from content to social. The press release has long been an invaluable resource for businesses of all sizes: a simple yet effective way of getting the word ...

Quotes are a very strong “weapon”, especially when ... Now, when you know exactly how to write a great press release, let’s turn to another stage of the process and find out what you should ...

Capturing reader attention and increasing media pickup for your press release hinges on crafting a strong, compelling first paragraph. See how to enhance your lead-writing skills, ensuring your ...

"A strong press release headline is the ... "This Smart Start is a crash course in writing compelling press release headlines and is perfect for anyone trying to develop or improve their skills ...

Award-winning coach Ann Wylie offers five key recommendations to help you write press releases that reporters ... Instead, focus on strong verbs that clearly convey the impact of your news.

and gathered 10 tips from them on how to write a superb press release. 1. Learn the format! There should be a strong headline and a captivating opening sentence that sums up the most important ...

The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue reporters and editors. "We are thrilled to open our newest online store in China," said ...

You have a strong support staff ... you don’t know how to write a press release, and you’re in need of a lot of guidance. Here are some things to keep in mind. Know Your Media Outlet Before ...