But the next time you see a creative briefing template, or advice on what essential elements to include, remember that your success isn’t just governed by what you write. Your approach to the ...

only creative people. When junior clients, account people and/or brand planners sit down to write a creative brief it's tempting to write it with the client in mind since they'll have to approve ...

my dream world. Founded in 2020 by Amit Gupta and James Yu in response to their own writer's block, Sudowrite's focus is on narrative and creative storytelling, which makes it practical for ...

Ever fancied having a bash at a movie or TV script? In a new series, acclaimed filmmaker Paul Duane tells you everything you need to know about writing for the screen... Basic Screenwriting ...

Of course the brief is where we start our own creative endeavours, and it provides the roadmap for any collaborators. And whilst it simplifies things, for me Maira’s quote reflects the sense of ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...