Looking to produce case studies that increase the credibility ... This means that you don't write it yourself. Something gets lost when you try to write your own testimonial.

Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand.

In the late 1990s, when Ray McCandless was asked to create a public-administration concentration in the M.B.A. program at the University of Findlay, he wanted to include a memorable capstone ...

A good case study creates serious value for your brand by showing your ... Determine ahead of time what kind of audience you're writing for and the appropriate tone for the platform where your work ...

Case studies are like condensed action films—full of characters ... The Insightful Solution: The firm hired me to create its marketing plan. To write it, I interviewed the staff. It was while sitting ...

But we don’t need case study for all the projects, right? Only the most challenging ones! Let me illustrate. Say if you’re a content writer and you write for a blog. Once you have built ...

Case studies are useful on your website, in print, in your advertising kit and when sales staff meets with a company to sell them spots. Before you begin writing, decide what you want the case ...

Use the following killer tips to make your case studies close the deal for you. An effective SEO case study isn’t difficult to write. In fact, writing one is a cinch when you apply some simple ...

It is has brought excellent, highly consistent results. Here’s how it works: Write up a case study – just a page or two. Set a challenge the company has or may face that falls within the remit ...