Rebranding is more than just changing your logo or your business’s Instagram profile picture. The process is really about changing how people think about your brand. Companies rebrand for various ...

If you're a small business looking to scale up, a rebrand might be just what you need to spur your growth. Entrepreneur. Stop ...

If you've made the decision to rebrand your business, your goal might be to launch within the current fiscal year to showcase ROI and give your sales a much-needed boost. Best of luck on this ...

“What’s in a name?” Shakespeare’s Juliet once asked. Perhaps a rose would smell just as sweet if it were called something else, but when it comes to your startup, a name can be integral to ...

Established companies may feel the need to restructure or rebrand to meet shifts in their industry. These insights can help you determine when it’s time to restructure or rebrand your business ...

Nothing seems to capture the industry’s and the public’s interest quite like a rebrand. The latest to catch the eye was the renaming of EA’s Fifa football video game franchise as EA Sports FC.

If your company can improve its relationship with its customer base in any or all of those key areas, you may want to think seriously about revitalization. Here are four reasons to rebrand your ...

“What’s in a name?” Shakespeare’s Juliet once asked. Perhaps a rose would smell just as sweet if it were called something else, but when it comes to your startup, a name can be integral to ...